People who:

- have sparce eyebrows or no eyebrows at all.

- have eyes that appear washed out without eyeliner.

-have thin lips that have little definition or uneven lips that take away from facial balance.

- have dexterity difficulties, arthritis or vision limitations that inhibit accuracy when putting on eyeliner and fine makeup features.

- have allergies or contact lenses that cause watery eyes and smudge eyeliner.

-have precious little time to get ready in the morning or evening.

- want the convenience of makeup that will not smudge smear or run.

- have experienced temporary hair loss on eyebrows and lashes due to alopecia, cancer or natural aging process.

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